Over the many years I’ve been in business my brand has morphed from cozy and quaint to cool, sleek minimalist to elegant. Today, it’s now a modern clean look with a twist. It’s also colorful, bright and eye-catching. That’s all about our growth of a business and of style, which is the natural order of things. How many of us in business as entrepreneurs would design our brand, logo and all and keep it looking exactly the same every year for decades? No one, really. We all change, our preferences and likes change. Even our favorite foods change!
One thing that has not changed that I’ve always been focused on consistently was environmentally sound packaging. I don’t use shrink bands because they’re plastic. Yes, they’re thin, but they are still a plastic. Labeling needs to be done with recycled materials. Soaps are boxed in paper – card stock. Not plastic. Body creams & butters are packaged in post-consumer resin tubs and they are black, so they look even more stylish while still being environmentally friendly.
My products are made with certified organic oils, which do cost a lot more than regular oils, but it matters to me to bring safer products to my customers than to clear a fatter bottom line. I do still occasionally use palm oil, despite the stories that ripple through the internet about its harm to the forests and animals that live within it. The difference is, mine is certified organic as well as sustainably harvested. Again, higher in cost, but ethically a better choice. It matters. Maybe no one will ever know that, but now at least you do. Because your opinion matters.
You know what’s out there but do you know truly what it’s made of? When you do, what choice will you make – the less expensive one, buy a detergent to use on your skin and strip it bare of those precious skin oils only to run to the lotion bottle to put them back? And for that matter what’s in that lotion bottle by your bedside? How many syllables are in the ingredients on that label? Does it look more like a chemistry experiment than a body cream? Handcrafted soaps maintain that delicate balance of natural oils on your skin protecting it from bacteria, the drying effects from wind & sun and our lotions are also made from butters & oils for that exact same reason.
My brand has changed, it’s true, over the years, but only for the better for you, the oceans, the forests, the plants, the animals that are never used for testing, and better for me as well because I know I’ve done my due diligence, tested safely & ethically, offered the best product I know to create to my customers because they matter most of all.